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As a multi-brand management tool: Umbrella organizations with multiple brands can set up a brand portal configuration for each brand. With these unique portal views, brand managers can establish better control over each brand. A dedicated space for each brand enables large, multi-brand companies to reinforce distinct brand messaging and visuals .
As a campaign management tool: A brand portal view can be expressly designated to house all digital assets related to a marketing or promotional campaign. Here lives only the assets that are approved and needed for campaign-specific content. Campaigns can also be product or event specific (see below for the different folders/brand portals for the different brands, campaigns, etc. for Tonal Music).
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As a brand guidelines portal: One use case is to turn a brand portal configuration into a space for brand assets – one centralized location for users to download the right fonts, logos, style guides, and so on. This eliminates inconsistencies in sales and marketing content distributed across multiple digital channels.
Above is an example of how the company, Tonal Music, leveraged brand portals to create a brand guidelines portal – one aesthetically pleasing, logical setup for users to access everything they need to properly represent a specific brand.
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