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As an asset showroom: Each brand portal view functions as one place where users expressly see the assets they need based on campaign, product, brand. With tailored showrooms, users have a more pleasant, simpler experience working with digital assets – making content creation and distribution more straightforward. This leads to time savings and greater content efficiency.
As a multi-brand management tool: Umbrella organizations with multiple brands can set up a brand portal configuration for each brand. With these unique portal views, brand managers can establish better control over each brand. A dedicated space for each brand enables large, multi-brand companies to reinforce distinct brand messaging and visuals.
As a campaign management tool: A brand portal view can be expressly designated to house all digital assets related to a marketing or promotional campaign. Here lives only the assets that are approved and needed for campaign-specific content. Campaigns can also be product or event specific.
As a brand guidelines portal: One use case is to turn a brand portal configuration into a space for brand assets – one centralized location for users to download the right fonts, logos, style guides, and so on. This eliminates inconsistencies in sales and marketing content distributed across multiple digital channels.
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Above is an example of how the company, Tonal Music, leveraged brand portals to create a brand guidelines portal – one aesthetically pleasing, logical setup for users to access everything they need to properly represent a specific brand.
Changes to Collections
With Media Manager version 5.6, users will experience a whole new level of functionality with Collections. There is now the ability to create subcollections so that more specific, tailored groups of assets can be shared with different groups of people – namely, for external users.
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To share access to Collections, or a brand portal view based on Collections, users can set up and send a deep link to make it public to anyone.
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Filter Changes
The Media Manager version 5.6 contains far more convenient, efficient ways to filter digital assets.
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